Where SEOs Get Their Clients: Survey Shows

Overview of SEOFOMO Survey by Aleyda Solis (Where SEOs Get Their Clients)

Aleyda Solis, a prominent figure in International SEO, recently published the results of her SEOFOMO survey, which provides insights into how SEO professionals acquire clients, the types of clients they serve, and their self-promotion strategies. The survey involved 337 respondents who identified as SEO specialists.

Areas of Specialization

The survey revealed the following areas of specialization among respondents:

• 64% Technical SEO: Focused on resolving website issues to improve search engine crawling, indexing, and content understanding.
• 60% Content-Focused SEO: Concentrated on optimizing content for better search engine performance.
• 54% SEO Generalist: Involved in a broad range of SEO tasks.
• 51% SEO Management: Engaged in overseeing and strategizing SEO activities.
• 14% Link Building: A smaller percentage specializing in building links due to the complexity of the task.
• 8% Other: Other unspecified areas of SEO specialization.

Profile of Survey Respondents

The respondents were divided into the following categories based on their professional status:

• 44% Full-Time Agency SEO Consultant: Work full-time with SEO agencies.
• 32% Freelance and Independent SEO Consultants: Operate independently or as freelancers.
• 24% Part-Time SEO Consultants: Engage in SEO on a part-time basis.
• 6% Other: Did not fit into the above categories.

Client Demographics

The majority of SEOs work with small to medium-sized clients:

• 49% handle websites with less than 100K URLs.
• 33% manage client sites containing between 100K to 1 million URLs.
• 18% work with larger clients, including multinational B2B companies, where influence on SEO strategies might be more limited.

Sources of New Business

The survey highlighted the diversity of channels through which SEOs acquire new clients:

• 77% Referrals: The most common source, emphasizing the importance of building strong client relationships and delivering successful outcomes to generate word-of-mouth referrals.

Conclusion

Aleyda Solis SEOFOMO survey offers valuable insights into the current landscape of the SEO industry, highlighting the predominant focus on technical SEO, the client demographics SEOs work with, and the primary channels for acquiring new business.